Nordic Plant Diary
A small Anthurium breeding programme in Helsinki.
I'm Veera
I started Nordic Plant Diary because I love Anthuriums. The colours, the shapes, the venation patterns. The fact that you can take two parent plants and end up with seedlings that look nothing like either of them. The endless variation possible from a single cross is what got me into hybridizing in the first place, and it's what keeps me here.
I'm still learning. That's actually one of my favourite parts of working with these plants. Even after years of crossing and selecting, every generation teaches me something new. Parents I think I understand keep producing surprises. The whole thing stays exciting because you genuinely don't know what you'll get until you grow it out.
How I choose to run Nordic Plant Diary is simple: I want it to be the plant shop I would have wanted to buy from myself. Trustworthy, with real quality, and plants that are actually unique.
Hybridizing Anthuriums
Most of what I sell are my own hybrids, grown from seed in my Helsinki greenhouse. I hand-pollinate every cross, raise the resulting seedlings, and select which ones to release. My focus is on complex hybrids, the kind where the genetics get interesting and the offspring can vary wildly from one another, even within the same cross.
Each plant is photographed individually before listing, so the specimen you see is the exact one you receive.
Not just me
Nordic Plant Diary wouldn't be what it is without the people who help run it. Fanni handles photography, packing, repotting, and a lot of the day-to-day care of the space. My sister and spouse step in whenever there's more to do than one or two of us can manage.
I make the breeding decisions and write the descriptions, but the plants you receive have passed through more hands than mine alone.
Every plant I've made
I keep a public archive of the hybrids I've produced, the parents behind them, and what I've observed in each cross. It's how I track my own work, and it's there for anyone who wants to dig into the lineage of a specific plant or just see what's been done.
On the blog and in the newsletter
The blog is where I write longer notes on hybridizing, growing Anthuriums, and what I'm learning along the way. The newsletter goes out weekly with greenhouse updates, breeding notes, and early word on upcoming drops. Both are good places to start if you want to go deeper than what fits on a product page.
On Instagram
I post regularly on Instagram with photos and previews from the greenhouse, including stories before each drop. Always happy to chat about plants.